200,000 responses to Christian television in West Africa

Explosive growth of responses in an area that has little access to the Gospel

22 DECEMBER 2011, AMERSFOORT, THE NETHERLANDS
Samenvatting
"The last quarter of 2011 shows a tremendous growth in the number of responses from viewers of Christian television programs in West Africa," said Martien Timmer, International Director of 3xM. "The total number of expected responses to our broadcasts in 2011 brings this to 200,000. In the month of November our West African colleagues received 45,000 responses, of which 35,000 in the Central African Republic."

"The last quarter of 2011 shows a tremendous growth in the number of responses from viewers of Christian television programs in West Africa," said Martien Timmer, International Director of 3xM. "The total number of expected responses to our broadcasts in 2011 brings this to 200,000. In the month of November our West African colleagues received 45,000 responses, of which 35,000 in the Central African Republic."

Although 3xM is very grateful that the programs evoke so much by the viewers, it confronts the African counselors with a positive problem. Timmer: "Behind every question is a personal story. Therefore it is very important to follow up these responses properly. But with such vast numbers, we have to start organizing our aftercare in a different way."

Government
Gilbert Okoronkwo, responsible for programs of 3xM in West Africa, explains the explosion in the number of responses because of the decision by the government of the Central African Republic to give the Christian programs much airtime. "The government recognizes that our programs Miel Mortel, Nouvelle Generation and Et votre famille show values which match their policies. Miel Mortel for example broach the theme of HIV/AIDS in a manner that is appropriate to the HIV/AIDS campaign that the government has. And a program like Et votre famille gives viewers answers to questions they can ask nowhere else. Because on many issues that are discussed  in our program, such as female genital mutilation or dowry, there is taboo. "But it's not just governments that are behind the broadcasts. Okoronkwo: "In Senegal, a commercial station broadcasts our programs for free, because it is so good quality. The programs stand out because they are both technically and content wise designed for its audience, the young generation of West Africa."

Aftercare
Gilbert Okoronkwo says that the responses of viewers are followed up by very dedicated volunteers. "These volunteers believe it so important to help people who share their need,  that they are even prepared to pay a portion of the costs, such as telephone, personally." But the vast number of responses will provide a capacity problem. Martien Timmer: "It's important to find solutions as quickly as possible how to deal with this. We want to involve more local churches in the aftercare and we do research for collaboration with other organizations. In mid 2012 we will organize an counseling conference with representatives from over 10 countries in West Africa, in order to model the aftercare in a better way. "

Citaten
"Behind every question is a personal story. Therefore it is very important to follow up these responses properly. But with such vast numbers, we have to start organizing our aftercare in a different way." Martien Timmer
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Over 3xM

3xM bereikt mensen met het evangelie in landen waar het niet of nauwelijks doordringt, door middel van televisieprogramma’s die aansluiten bij lokale taal en cultuur.

3xM zendt in 15 landen totaal meer dan 300 programma’s per jaar uit. 3xM helpt met training, aanschaf van apparatuur, draagt bij in de exploitatiekosten en geeft advies. 3xM heeft een ANBI-erkenning, het CBF-keur voor goede doelen en is lid van de EZA en de EA.

 

 

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