3xM creates youth program for Indonesian TV
06 FEBRUARY 2013, AMERSFOORT, THE NETHERLANDS
Summary3xM is working on the concept to broadcast a new program in Indonesia in May, which specifically aims at young people. This will be the first Christian youth program in this Muslim country with approximately 40 million young people.
Also in Indonesia young people are looking for an identity. 3xM comments, “Our partner PGI told us that she would really like to respond to the young people’s search with a biblical message”.
At this moment the format is under construction, next month the shots of a series of 12 programs will start. It is important to be able to decide quickly in order to respond to chances. 3xM would really like to move and affect the coming generation with a program which appeals to them
Each episode targets a situation which young people can identify with, so that they will be able to put themselves in the same position. Besides a drama part, which is acted, the presenter will come up with a number of practical solutions from the Bible together with an expert.
3xM has already worked in Indonesia for five years. They are currently broadcasting a program discussing the theme harmony, together with the local partner PGI. By using the biblical message to love each other, they try to help in building up harmony in this society which is often plagued by unrest.
3xM bereikt mensen met het evangelie in landen waar het niet of nauwelijks doordringt, door middel van televisieprogramma’s die aansluiten bij lokale taal en cultuur.
3xM zendt in 15 landen totaal meer dan 300 programma’s per jaar uit. 3xM helpt met training, aanschaf van apparatuur, draagt bij in de exploitatiekosten en geeft advies. 3xM heeft een ANBI-erkenning, het CBF-keur voor goede doelen en is lid van de EZA en de EA.